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Price
$197

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2-1/2 days… 5 learning sessions… over $2,500 in value!

Join three craft industry professionals as they guide you through
marketing that resonates, generating authentic sales,
and executing a plan that works for your business.

Take advantage of special pricing before 10/5!


Do you scramble to figure out how to plan your marketing, especially around events and holidays?

Are you delivering the right message to your customers, that resonates with your values & business?

Are you ready to make sales, but aren’t sure how to connect to your customers without seeming pushy?

If any of those questions resonate with you, we invite you to spend the weekend with us working on your business with other like-minded professionals.

Being a creative entrepreneur can sometimes feel very isolating, and our hope is that this Power Planning Weekend can be a network of creative business owners who help each other become more successful and stay accountable to our individual goals.

The weekend’s events include guided planning exercises, training in special topics, and networking with other creatives. Space is extremely limited, so make sure you register early to guarantee your spot.

By the end of the weekend, we want you to have a clear plan of how you’re reaching your customers this fall, ways to put those plans in action, and what to focus on first to maximize your impact. Oh, and if you haven’t sent an email campaign to your audience recently, you will before the weekend ends!

Have additional questions? Please consult our Retreat FAQs.

The learning sessions gave me the kick in the butt I needed to get work done.

PPW20 Summer alum

Why is the price so low? There must be a catch.

One thing that makes it easy to offer this rate is because I want to help as many businesses as possible, and I know how much the suspended travel and physical distancing has affected small businesses like ours this year.

I want to help you make great choices about what to focus on, ramp up your revenue, and help your business thrive, even in challenging times. That’s why I’ve invited such dynamic women to join our retreat and share their wisdom through the weekend.

When revenue is hard-won, it can sometimes be tough to choose to invest in ourselves in this way, so I set this retreat weekend at a price that should be an easy yes instead of a hard pass.

What’s stopping you from investing in yourself in your business? The transformation you make for your business in these 2-1/2 days should more than pay for itself. Of course, I can’t guarantee results, but I can guarantee that things only change when changes are made.

Retreat Format

Power Planning Weekend is an online, virtual event that will take place on a partner event site. Once you register, you will be granted access to the retreat materials and you’ll receive additional information on all the planned activities and event access.

Retreat Activities

Virtual Cocktail Party

Mix your favorite drink and bring a recipe to share! Meet some of your fellow attendees in this low-pressure, informal mixer.

Working Sessions

If co-working is not your style, you can use this time to work independently or find a partner.

Learning Sessions

Throughout the retreat, there will be guided sessions on a few, focused business topics aimed at jump-starting your revenue-making and audience-building activities.

Networking

This retreat will also present a unique opportunity to network with individual participants 1:1 using live video and audio. If small talk freaks you out, we’ll have some conversation starters so you can get to know, and get to trust, your fellow group members.

Brain Trust

Take advantage of the brains in the room! Do you need help moving forward or overcoming a challenge? These 15 minute slots are a powerful way for you to present your challenge to the group, and get loads of advice and ideas to move your business forward.

Breakout Sessions / Office Hours

One of the awesome parts of this retreat is the opportunity to take what you’ve learned in the business presentations and apply it immediately to develop a plan of execution for your business.

You’ll work in small groups to discuss each topic, how it applies to your business, brainstorm ideas, and get feedback from your fellow participants and instructors.

Our session leaders are also PPW attendees, so they’ll be working on their business planning just like you. This is dedicated time for the instructors to be available for questions about the learning session material if you need additional help.

At the end of the two days, we want every business owner to leave with a plan on what to do immediately, what to do next, and what to do later to generate or improve revenue for their business.

It was helpful to get some new points of view on how to look at my business and tools that are available. The weekend was a good reminder that I need to carve out dedicated time to look at the big picture rather than individuals projects.

PPW20 Summer Alum

Benefits

This event is not to be missed if you’re a craft industry business owner! As part of this event you get to be part of:

  • 2-1/2 days of intense work on your business
  • networking and relationship-building with your industry peers
  • an opportunity to get focused help on a challenge in your business
  • developing a plan for your marketing approach through the end of the year
  • discovering how to connect to your audience with a message that resonates with who you are
  • learning processes, tools, and systems to power your marketing
  • reviewing learning sessions at your own convenience for up to 6 months after the retreat
  • super-charging your growth with knowledge, skills, and direction!
  • a growing community of business owners who share, care, and cheer by joining our Power Planning Alumni group!

Agenda

All times are stated in Central Daylight Time.

Day 1 – Friday October 9th

Time Activity
4:00 pm – 4:30 pm Welcome Session
4:30 pm – 5:45 pm Virtual Cocktail Party
5:45 pm – 6:00 pm Break
6:00 pm – 7:00 pm Learning Session 1 – Plan to Sell: Developing a Marketing Approach with Ebony Love
7:00 pm – 7:30 pm Breakout Session / Office Hours
7:30 pm – 7:45 pm Break
7:45 pm – 8:15 pm Day 1 Recap
8:15 pm – ??? Working Session

Plan to Sell: Developing a Marketing Approach

Learn about the G.R.E.A.A.T. components you need to create a knock-out marketing plan to power your sales. Groom your audience, launch a product, grow your business, and more. If you don’t have a marketing approach, go from blank page to G.R.E.A.A.T. plan after this session!

I feel calm and focused. Taking time ‘away’ was important-I’m at a successful point and it’s JUST as important to step back as when things are in distress. I feel incredibly grateful for the serendipity of this event occurring at this moment for me.

PPW20 summer alum

Day 2 – Saturday October 10th

Time Activity
9:00 am – 9:30 am Housekeeping Session
9:30 am – 10:30 am Networking Sessions / Break
10:30 am -12:00 pm Learning Session 2 – Authentic & Vulnerable: How to Show Up in Your Business – a Conversation with Carrie Bloomston
12:00 pm – 12:30 pm Lunch Break
12:30 pm – 1:30 pm Working Session
1:30 pm – 1:45 pm Break
1:45 pm – 2:45 pm Learning Session 3 – Cash in Your Inbox with Ebony Love
2:45 pm – 3:15 pm Breakout Session / Office Hours
3:15 pm – 3:30 pm Break
3:30 pm – 4:30 pm Working Session
4:30 pm – 6:00 pm Brain Trust Session 1
6:00 pm – 6:30 pm Day 2 Recap
6:30 pm – ??? Working Session

Authentic & Vulnerable: How to Show Up in Your Business

Learn from Carrie as she talks about her journey to create a business that aligned with her authentic self and allowed her to define success on her own terms. How will you show up in your business?

Cash in Your Inbox

Everyone shouts about how “social media” is the future of marketing, but your email list is still the only medium where you control who receives your messages and when. Learn how to generate sales every time you press “send.”

Day 3 – Sunday October 11th

Time Activity
9:00 am – 9:30 am Housekeeping Session
9:30 am – 10:30 am Networking Sessions / Break
10:30 am – 11:30 am Learning Session 4 – Staying Open When Your Sign Says ‘Closed’ – a Conversation with Heather Givans
11:30 am – 12:00 pm Breakout Session / Office Hours
12:00 pm – 12:30 pm Lunch Break
12:30 pm – 1:30 pm Working Session
1:30 pm – 1:45 pm Break
1:45 pm – 2:45 pm Learning Session 5 – Tools to Organize Your Marketing Calendar with Ebony Love
2:45 pm – 3:15 pm Breakout Session / Office Hours
3:15 pm – 3:30 pm Break
3:30 pm – 4:30 pm Working Session
4:30 pm – 6:00 pm Brain Trust Session 2
6:00pm – 6:30 pm Closing Session

Staying Open When Your Sign Says ‘Closed’

Running a business in these times are challenging, especially for businesses that rely on in-person interaction. How are you staying engaged with your customers, and what can you do to let them know you’re still here & ready to serve?

Tools to Organize Your Marketing Calendar

Review some options for managing your marketing calendar and content plan, and learn how you can re-purpose tools you may already be using to help you stay organized and on-track. If you’re using something you love, please share it!

I’ve felt as though I’ve been “flying by the seat of my pants” simply giving time and attention to what felt fun and engaging. The retreat has shown me how to constructively plan out my enterprises and activities, but more importantly, it has provided tools and guides to follow through on the planning process.

PPW20 Summer alum

Session Facilitators

Carrie Bloomston studied painting at the Rhode Island School of Design (BFA,1994), then moved to the Arizona desert. Her goal is to inspire people to step into their fullest and most creative life. Carrie designs textiles for New Jersey-based Windham Fabrics, which sell around the globe. Her seventh collection, Color Theory, releases in September 2020. She wrote a book offering a road map to a creative life called The Little Spark–30 Ways to Ignite Your Creativity (Stash Books, 2014). 

Additionally, Carrie teaches art to middle school students at Phoenix Country Day School (fifth and sixth grades). In her classroom, Carrie intends to help her students ignite their creative spark and to keep the bonfire burning in their hearts. She believes that art and art history take us to all the places of the human spirit. We can better connect with ourselves and others when we can understand our place in the big world and experience our emotions and shared humanity. Carrie is an ASU Gammage Teaching Artist trained in the Kennedy Center Arts Integration method. 

Ebony Love of LoveBug Studios is an award-winning author, quilter, and expert in fabric die-cutting techniques. She has published more than 8 books independently, and uses social media and content platforms to build an engaged community of creatives who are eager to participate in her online and offline events.

Using her engineering degrees from Columbia and Purdue University, Ebony has spent the last 20 years building expertise in the areas of technology and marketing – applying those skills to grow her business. As a business consultant, product launch expert, and trained facilitator, she specializes in unlocking the potential in creative businesses to accelerate their growth. She works from her studio in Northern Illinois, and you can reach her via her website at http://lovebugstudios.com.

Heather Givans is a creative force; fabric store owner, fabric designer, quilt designer, national instructor, artist, and art educator. Heather creates community wherever she goes. Crimson Tate :: Modern Quilter was born out of an obsession with creating non-traditional quilts from contemporary, modern, and repurposed vintage fabrics. Engineered by Heather Givans, Purdue University graduate of Art History, Art Education, and Fine Arts (Printmaking), Crimson Tate quilts are good design coupled with an attention to detail and craftsmanship.

Today, Heather designs fabric for Windham Fabrics, works on new pattern designs, giggles contagiously, and teaches sewing with her energetic friends and staff among the hustle and bustle of Downtown Indianapolis. Crimson Tate is an awesome fabric store that offers quality fabrics, patterns, notions, and sewing classes at 845 Massachusetts Avenue.

I know where to go from here, which I didn’t know before. I’m also ready to actually take actionable steps to make this happen. And I have gotten encouragement and made friends. Wonderful, really wonderful.

PPW20 summer alum

How to Register & Attend the Retreat

Registration is pretty simple:

  • Click the “Register for this Retreat” button.
  • Fill out the requested information and click “Add to Cart”
  • You’ll be directed to the Checkout where you can create an account or sign into an existing one, fill in your payment information and complete your purchase.

After registration, you’ll receive an email with your receipt and a link to the private attendee area for the Retreat on the website. You can get to this at any time also by logging into your account and visiting the Dashboard in the My Account area.

Attending the Retreat:

There are two sites you need to access: this one, with the basic information about the retreat, and the event site (where all activities are held.) To attend the retreat on the retreat weekend:

  • You’ll receive an email with a link to your ticket to enter the event.
  • When you click the link, you will need to provide your registered email address to enter the event.
  • If you miss a learning session, you’ll be able to replay the recording.